Interesting things happen when you take away something that's supposed to be there. The effect is unexpected, bizarre, bold, surprising and many times funny. Take away the product. Take away the brand. Take away the benefits. Take away something and see what happens.

This week we’re listing our favorite ads based on this idea.

01 — Whopper Freakout by Circus Maximus
Burger King takes the Whopper out of the menu.

02 — REI, #optoutside by Venables Bell & Partners
REI creates a movement by closing its stores on Black Friday.

03 — KissTv by Lola MullenLowe
Songs and music videos without music for KissTv.

04 — Nike, Find your Greatness by Weiden Kennedy
Nike takes away superstars, olympic athletes and the city of London from olympic ads in 2012

05 — Nike, Bench by Annie Chiu
Talented creative director Annie Chiu takes away the seat from a park bench to keep you going

Help us grow the list!
tag us #brandspeople #without #playlist

Playlist by GOM

Que pasa cuando quitas algo que siempre está ahí? El efecto es inesperado, raro, atrevido y casi siempre divertido. Quita el producto del anuncio, quita la marca, quita el beneficio. Quita algo y ve que pasa.

Esta semana tenemos una playlist con nuestros anuncios favoritos basados en esta idea.

01 — Whopper Freakout by Circus Maximus
Burger King quita la Whopper de su menú

02 — REI, #optoutside by Venables Bell & Partners
Para celebrar Black Friday, REI cierra todas sus tiendas

03 — KissTv by Lola MullenLowe
Para KissTv, canciones y videos de música, sin música :)

04 — Nike, Find your Greatness by Weiden Kennedy
Nike quita atletas olímpicos, superestrellas y a la ciudad sede de sus anuncios para las Olimpiadas de Londres 2012

05 — Nike, Bench by Annie Chiu
La Directora Creativa, Annie Chiu, hace una banca sin asiento para que sigas corriendo

¿Recuerdas más anuncios como estos? ayudanos a crecer la lista etiquétanos con #brandspeople #without #playlist

Playlist por Gerardo