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Brands&People x HEB Marketprime


Going to the supermarket is an unremarkable and transactional task you go through any given day. You make a list, you go, buy what you need and that's it.

At Brands&People, we collaborated with H-E-B Marketprime to turn each trip to the grocery store into an unexpected and memorable experience, inspiring more moments of pleasure and discovery through exciting, fresh, local and expertly curated foods.

With the concept “From Good to Extraordinary” we wanted to awaken the appetite of consumers for more vibrant and real ingredients that make them feel things, that surprise them, comfort them and that, with an infinite number of possibilities, inspire them to try something new every day.

By developing a bold and delightful visual system, where food becomes alive through appealing imagery, illustration, and a strong typeface, we managed to communicate the distinctive essence of H-E-B Marketprime's unique products and prepared meals.

This is how we created a brand that takes you out of the ordinary with more sensory and elevated experiences around buying everyday food.

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Brands&People x HEB Marketprime


Ir al súper es una tarea rutinaria y transaccional. Haces tu lista, vas, compras lo que necesitas y listo.

En Brands&People colaboramos con H-E-B Marketprime para convertir cada viaje al súper en una experiencia inesperada y memorable, inspirando más momentos de placer y descubrimiento a través de alimentos emocionantes, frescos, locales y curados por expertos.

Con el concepto “De Bueno a Extraordinario” despertamos el apetito de los consumidores por ingredientes más vibrantes y reales que los hacen sentir, que los sorprenden, reconfortan y que, con una infinidad de posibilidades, los inspiran a probar algo diferente cada día.

Desarrollamos un sistema visual audaz y lleno de sabor, a través del cual la comida cobra vida combinando imágenes, ilustraciones y tipografía, con el cual logramos comunicar la esencia distintiva de los productos únicos y las comidas preparadas de H-E-B Marketprime.

Así creamos una marca que te saca de lo habitual con experiencias más sensoriales y elevadas al rededor de la compra de alimentos.

H-E-B Market Prime x Brands&People

Jorge. Caro. Greta. Teresa. Eduardo. Mariangela

A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
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B&P

H-E-B Market Prime x Brands&People

Jorge. Caro. Greta. Teresa. Eduardo. Mariangela

A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P