Brand&People
ENG / ESP
Tec Salud
Ola de Salud
Ola de Salud x Brands&People
Ola de Salud is Tec de Monterrey's initiative through Tec Salud that seeks to foment a new health culture that shifts from an individual to a collective perspective, from reactive to proactive lifestyles, and from an unconscious to conscious well-being, all in all, transforming wellness from being a state to becoming a movement.
Tec Salud
The idea for this campaign was born in pre-covid times and finished coming together with the arrival of the pandemic and Tec Salud's leadership at a national level as they faced the COVID-19 crisis. We wanted to motivate people that have been knocked out and discouraged by the challenges the season has brought with it.
Reversible Poems
A reversible poem refers to a poem whose sequence is read in an entirely different way if read from top to bottom than read from bottom to top. Exploring new routes to deliver encouraging messages has been a challenge for the agency during such sensitive times, and the opportunity to transform attitudes by turning things around was ideal for us to share about wellness, prevention, and longevity. If you enjoyed this story, we invite you to take a look at another project produced with Tec Salud, Eternamente Gracias.
Poema Reversible — Ola de Salud
Poema Reversible — I
Poema Reversible — III
Poema Reversible — II
Poema Reversible — IV
Poema Reversible — V
Poema Reversible — VI
Poema Reversible — VII
ENG / ESP
People
TecSalud x Brands&People
2020
Gaby. Tone. Mario. Ivanna. Paulina. Irma. Héctor. Gerardo
A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P
Co-create
Collaborate
Connect
B&P
