Hey Banco Metal Card x Brands&People

Hey Banco Metal Card, designed by Brands&People for Hey Banco, is a democratic take on metallic bank cards. In Latin America, where traditional banks grant them only to high income individuals with large lines of credit, metallic cards are perceived as symbols of privilege and exclusion. Unlike them, Hey Banco Metal Card is available to all.

Hey Banco Metal Card takes Hey Banco’s signature style and expresses it in chrome-coated metal. It is a veneer metal card, weighing over 3 times as much as an ordinary bank card. The front is mechanically engraved with a unique pixelated variation of the Hey Banco logo, as a nod to its digital DNA. The customer’s name is laser engraved on the front, and other card information is laser engraved on the back, maintaining a clean, minimalist design.

Through Hey Banco’s design collaboration with Brands&People, they’ve set out to give customers a sense of empowerment and ownership of their finances. They have transformed bank cards from a generic corporate token into a platform for individual identity and self-expression. With personalized cards, limited edition curated collections, and an adaptable logo, Hey Banco Cards place customers at the center. Hey Banco Metal Card furthers our goals of inclusion and self-expression by democratizing metallic bank cards.

2023

Hey Metal Card x Brands&People
2023

Gerardo. Verónica. Gretel. Beatriz. Karlo. Mariajose

A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P

Hey Metal Card x Brands&People
2023

Gerardo. Verónica. Gretel. Beatriz. Karlo. Mariajose

A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P

Co-create
Collaborate
Connect
B&P