Brand&People
ENG / ESP
Red de Colegios
Semper Altius
Semper Altius x Brands&People
The Semper Altius School Network was looking for a way to celebrate 65 years of experience and for an identity that differentiated them from the many traditional schools in México and Central America. Eager to help, Brands&People strategized to deliver a full rebranding experience for them. We launched the project by simplifying the portfolio from 55 schools to 15 brands, focusing our communication resources to represent everything the schools wished to reflect.
Visual System
A significant change in the brand refresh included cleaning up and simplifying the original logos from each school. Later on, we created a kit of design rules for the schools to follow in order to keep each element in harmony, we call this an identity visual system. We established replicable, modular, and cohesive rules of execution made for colors, typography, and data visualization. This guaranteed successful branding, inevitably unifying the schools.
Simplicity Matters
We feel fortunate to have played part in the transition of the internal changes that triggered this quest for transformation. This new image strengthens Semper Altius School Network's identity undeniably and proves how the education sector seeks to innovate and reshape itself in order to be a path for students to make their dreams come true.
Semper Altius
ENG / ESP
People
Red de Colegios Semper Altius x Brands&People
2019
Gerardo. Mel. Ale. Luly. Ana Rosa. Erika.
A brand vision
by Emmanuel Moreau and Gerardo Ortiz
co-founders at B&P
Co-create
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B&P
